“I have an entrepreneurial mind,” says Hillebo. “I wanted to do more with what I had to thrive here on the farm.”

A woody shrub native to North America, aronia berry plants are hardy and able to withstand harsh Iowa winters. The plants bear fruit, similar in appearance to the blueberry, and are well known for their health benefits in having the highest antioxidant capacity among other berries. While the market for aronia berries continues to grow, the agronomic research for this species is still in its infancy.

Hillebo developed a business plan before planting the specialty crop. He hopes to earn a return on his investment netting more profit using less acres. Once the plants reach maturity, the 8-12 foot tall shrubs will also add visual screening and an aesthetic appeal to Hillebo’s farm. Beautiful white blossoms will emerge in the spring and fiery red foliage will appear in the fall.

Aronia berries are raised by over 200 growers across the Midwest. Hillebo currently serves on the Midwest Aronia Association board, and plays an active role in creating market demand and product awareness.

“I have a vested interest in seeing the industry grow,” says Hillebo. “We are learning as we go but we support each other and network within our regional groups.”

As a beginning farmer, Hillebo admits one of the hardest aspects of returning to the farm is the responsibility of always being on call. Although his transition back to farming was not a traditional path, Hillebo is thankful for the new experiences that allowed him to learn from his mistakes and return to a way of life that he loves.

“Farming life is a lot less stressful,” says Hillebo. “It is very rewarding to know every ounce of my own blood and sweat is going into my farm and not someone else’s business.”

By Haley Banwart, CSIF Communications Intern